🎱 "Cannot Predict Now"

Relying on some sort of magic 8 ball could just leave you snookered

Author

Collective Content
December 18, 2024

Galadriel had a mirror; Shell – in the 1970s oil crisis – had scenario planning; economists have forecasting models.

The thing is, none of it works. Not entirely. Humans cannot know what the future holds. Though this has always been true, it is being writ large currently as we watch major change sweep through regions, countries, industries and our working (and wider) lives.

So, how to prepare for a future we can’t know?

Thankfully, there will always be things that will put you in a stronger position to deal with change and unexpected events. You need a team of people agile, flexible and capable enough to roll with the punches, pivot and work across change.

Endeavour to be true to things that make your organisation unique and distinctive, to stand out from the crowd even as those around you submit to mediocrity. Re-energise your clients, customers and your people by communicating in engaging ways, including about the opportunities that often accompany change and disruption.

At Collective Content, we are proud to have helped our clients through the tough terrain of 2024 and are committed to helping them with whatever lies ahead in 2025 and beyond.
 

Collective Content on LinkedIn: #genai #contentmarketing #contentcreation #copywriting

One of the ways we like to use GenAI is as a ‘sparring partner’ – a tool to bounce ideas off to help us get a sense of what works and what doesn’t. As a team…

www.linkedin.com/feed/update/urn:li:activity:7266849150518931458

From our blog

Colourful depiction of a motherboard

Essential AI insights from Q3 24

Looking back is in fact a good way to see what’s potentially due ahead of us. Which is why we’ve gathered the top AI stories from Q3 to help keep you up to date with the developments.

Successful habits of great content marketers

Another good example of looking back to look forward is the Content Marketing Institute B2B Content Marketing Outlook report, which highlights stats and trends that can determine the best way to reach audiences next year. We picked out some key insights to gift you with.

The year 2025 written in fireworks
An opened dictionary

Our words of the year

We’ve listed our Words of the Moment from over the last year to round out the end of the year. Which ones are your favourite?

We like this

Word of the Moment: Reply guy-as-a-service

An evolution of the original ‘reply guy’, namely a man on social media who incessantly replies to (especially women’s) posts, reply guy-as-a-service is the phenomenon of AI tools that post inane or provocative AI-generated comments or replies on others’ posts.