In the world that most of us inhabit, making sense of complex topics is a major part of daily life. But we know there’s always something new to learn when creating compelling content.

We also know that curiosity and continuous learning are what makes us all better. So, we’re really excited to announce that we’ve been speaking to some of the top people shaping the content agenda.

We’re getting ready to share their learnings in a set of new podcast episodes, the Sense-maker sessions. In these, we extract our guests’ wisdom on what they’ve learned about content strategy and thought leadership.

You’ll also get tips on how to create useful research and insights, and how these podcast guests work to engage audiences.

All of this is hugely important. You can’t have great content without the pillars that support it. We’re sure you’ll agree.

We’re just back from New York-plus, where our producer Daine Lindsay and MD Tony Hallett got the chance to speak to leading voices in global B2B tech, telecoms and professional services firms.

To get a glimpse of what to expect in these new episodes, check out our trailer to see what’s coming:

We’ll be sharing the first podcast episode soon, so keep your eyes peeled for the announcement.

PS, You can also see what else we’ve been up to in and around the Big Apple, Philly and beyond in the Instagram reel below,

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Until next time,

The Collective Content team

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• Clarissa Pinkola Estés – Women Who Run with the Wolves

• sxin_official – Massive Attack cover

• Netflix – Wayward

Word of the moment: Dark factories

Factories which, due to the high levels of automation and lack of human presence, no longer require lighting. Also known as ‘lights-out manufacturing’.