Hey, Collective Stories readers. Senior editor Bill Clark here.

I love working on case studies. They’re where the hypothetical becomes reality. Producing a case study usually involves interviewing a company and its customer about how they solved a business problem for the customer. During that process, I learn about the company and its products and services, and I learn about the customer’s business needs and the pain points they needed to resolve. In a case study, the company and the customer both come to life. They’re humanised. They have ambitions and they have challenges they need to overcome.

That’s why I like writing case studies. I think they’re useful precisely because they illustrate how a company delivers on its promises. Hearing a paying customer talk about its experience, what it had to overcome and the benefits it realised, helps the audience relate to the company and the customer. People love stories – our entertainment is full of them, from books and movies to TV shows and songs – so there is a natural affinity for case studies. A case study is the way to bring your company’s products and services to life and show people how they work in the real world in a way they can relate to.

I could go on about case studies at length, which I did in our ebook The Case for Case Studies. You can see how Video and podcast executive Daine Lindsay and content manager Eve Michell heard a few things about case studies from companies at Tech Show London earlier this month, too. Find out what they were told in the video below.

Til next time,

Collective Content

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